In an unprecedented sale designed to boost awareness of its wireless business and create an edge up on the competition, Radio Shack is knocking $50 off all iPhone handsets and offering trade-in incentives that could net customers a brand new iPhone 4 for as little as $25.
The one week sale, which began Saturday morning and runs through December 11th, lops $50 off all current iPhone models, meaning customers new to AT&T or eligible for upgrade pricing can take home an iPhone 3GS for $50, a 16GB iPhone 4 for $150, or a 32GB iPhone 4 for $250.
What's more, the specialty electronics retailer is also upping the value proposition of its Trade & Save program, offering customers a $75 credit towards the purchase of a new phone when they trade in a working iPhone 3G or a $125 credit when they trade in a working iPhone 3GS.
Those credits can be combined with the retailer's instant $50 savings, meaning customers who trade in an iPhone 3GS can save $175 off the cost of a new Apple handset, bringing the cost of a the $299 32GB iPhone 4 down to $125 and cutting the price of the $199 16GB iPhone 4 to just $25, before taxes and standard activation fees.
The deals are exclusive to Radio Shack's brick-and-mortar retail stores and are not available online. Existing AT&T customers looking to take advantage of the offers are encouraged to use the retailer's Eligibility Checker to pre-determine whether they qualify for upgrade pricing.
It should be noted that as part of the promotion, Radio Shack is taking a more lenient approach on iPhone trade-ins. Instead of assessing the value of the used handsets based on their physical condition, the company is expected to extend $75 credits on iPhone 3Gs and $125 credits on iPhone 3GSs as long as they are fully functional and don't have a cracked screen.
A Radio Shack at 78 Brookside Ave in Chester, NY, one of the retailer's more than 4,600 storefronts worldwide.
Credits extended to customers through the Trade & Save program are provided in the form of Radio Shack gift cards. Therefore, a customer trading in an iPhone 3G ($75 credit) for a new iPhone 3GS ($50 during the sale) should be able to walk away with a new iPhone 3GS and $25 gift card at no cost.
Reader's can use Radio Shack's store locator to find their nearest location.
The one week sale, which began Saturday morning and runs through December 11th, lops $50 off all current iPhone models, meaning customers new to AT&T or eligible for upgrade pricing can take home an iPhone 3GS for $50, a 16GB iPhone 4 for $150, or a 32GB iPhone 4 for $250.
What's more, the specialty electronics retailer is also upping the value proposition of its Trade & Save program, offering customers a $75 credit towards the purchase of a new phone when they trade in a working iPhone 3G or a $125 credit when they trade in a working iPhone 3GS.
Those credits can be combined with the retailer's instant $50 savings, meaning customers who trade in an iPhone 3GS can save $175 off the cost of a new Apple handset, bringing the cost of a the $299 32GB iPhone 4 down to $125 and cutting the price of the $199 16GB iPhone 4 to just $25, before taxes and standard activation fees.
The deals are exclusive to Radio Shack's brick-and-mortar retail stores and are not available online. Existing AT&T customers looking to take advantage of the offers are encouraged to use the retailer's Eligibility Checker to pre-determine whether they qualify for upgrade pricing.
It should be noted that as part of the promotion, Radio Shack is taking a more lenient approach on iPhone trade-ins. Instead of assessing the value of the used handsets based on their physical condition, the company is expected to extend $75 credits on iPhone 3Gs and $125 credits on iPhone 3GSs as long as they are fully functional and don't have a cracked screen.
A Radio Shack at 78 Brookside Ave in Chester, NY, one of the retailer's more than 4,600 storefronts worldwide.
Credits extended to customers through the Trade & Save program are provided in the form of Radio Shack gift cards. Therefore, a customer trading in an iPhone 3G ($75 credit) for a new iPhone 3GS ($50 during the sale) should be able to walk away with a new iPhone 3GS and $25 gift card at no cost.
Reader's can use Radio Shack's store locator to find their nearest location.
Information retrieved from: http://www.appleinsider.com
(C) 2010 AppleInsider Staff
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