Users can log in to the new site at supportprofile.apple.com with their Apple ID and password. From there, all Apple products registered to the person's name are listed, and more can be added. It can even detect the serial number of a Mac being used to visit the site.
The site lets users initiate a support call with Apple, or set up a repair of a faulty device through AppleCare. It also offers the ability to add an AppleCare Protection Plan to hardware.
Products can be given a "nickname" to make them easier to identify, and information such as the device's serial number is available. On the site, users can also edit their personal contact information, and set up VoicePass or text message support preferences based on telephone number and time of day.
The site keeps a record of phone support calls, with a recommended list of potential fixes for the issue discussed. Users can also check the status of a repair that may be in progress, or view previous repairs or replacements of products.
The site also tracks repair activities that may have taken place in an Apple retail store, giving details of the user's request, the service administered, and confirmation that the product was returned.
Apple has steadily added new features to its website in the last year, including an option to compare Mac configurations. The company also launched an Express Lane service in September, making it easier for customers to get details on a product and get in contact with an Apple representative.
Information retrieved from: http://www.appleinsider.com
(C) 2011 Katie Marsal
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